Nike
FIN
ITE
You will die.
So will everyone
you love.

The only question is —
what are you doing
right now?
Just
Do It. while you still can.
Spec campaign · Not affiliated with Nike, Inc.
"Just Do It" is a registered trademark of Nike, Inc.
Your countdown starts now.
Based on WHO life expectancy data + lifestyle adjustments.
This is art. But the urgency is real.
Nike
Live
TICK
TOCK
Time remaining in your life
Life consumed
0%
Born ▼ NOW Est. Death
Est. lifespan
—
Years left
—
Weekends left
—

Do it before you can't —